Why a Fractional CMO?
Too often companies have a desire to grow, but lack the resources or strategy to grow sustainably. The result is that they “do marketing” to generate interest, but struggle to maintain growth.
A fractional CMO becomes an agile part-time member of your leadership team to develop a customer-focused strategic direction while establishing and executing marketing best practices to position you for long-term success.
Together with your organizational leaders, existing sales and marketing team, and/or outside agencies, I help your company align marketing with your customer's needs to optimize results.
I have been fortunate to be part of amazing organizations that prioritized strategic growth. Most recently, I was the head of marketing for a venture-backed SaaS startup that exited through acquisition at the start of 2019. We were recognized as one of Inc. 5000's Fastest Growing Private Companies and as one of Columbus, Ohio's Fast 50.
I believe that growth happens when companies focus on solving their customers' problems. For many of your potential buyers, your greatest competition will be indifference. As a result, great marketing uses a clear understanding of your customers' needs to create urgency. This happens at the intersection of customer-driven strategy, purposeful execution and data-driven tactics.
I love helping companies build great businesses and see many CEOs,, marketing leaders, and founders that would benefit from a strategic, results-focused marketing approach to reach the next level.
I look forward to working together!